Since WriteSourcing specializes in providing blog writing services to business clients across all industries, there is one common question that I find I receive – how can you writers produce content about an industry they don’t work in? The fast answer is of course not, otherwise I wouldn’t have much of a business if clients soon realized that we have no idea what we’re doing. But what clients really want to know is not if we can do it, because we can and saying that only goes so far; they want to know how we do it.
WriteSourcing has clients that span many industries, we write for , business (as in entrepreneurial management and mentorship), marketing and PR, television production and many others. My team of writers and I aren’t doctors, we don’t run entrepreneurial management firms, and we don’t get to suck up to celebrities (but will accept invitations to do so!), but you don’t need to be hands-on to produce great and effective blog content. We have more knowledge than strictly what’s hot in the industry, we also know how to use a blog to really leverage a regular readership and following. In many ways, it’s like ghost writing for an industry with a marketing twist.
Coming up with industry topics truly isn’t the hardest part of the job, because we have so many resources at our fingertips and the specific knowledge about how to capture that audience. Of course we keep abreast of industry news, and after a few months of writing for a specific industry, we often feel like we could dive right in and start working in the industry as though we’ve been doing so for decades.
To get a better grasp of how we come up with the specific topics that we post to our clients’ blogs day-after-day, read today’s post on the Wax Blog that focuses on the subject. You’ll soon figure out that writers don’t actually need to be in the industry to produce effective blog content; it’s about knowing how to find it and knowing what to do it with the perspective of using a blog as a marketing tool in mind.
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