I recently witnessed an interesting exchange on Twitter, one person tweeted “I should be blogging” another answered “there’s no ’should be’ blogging, blogging just happens when you need it to!” It got me thinking about the perception that blogging is strictly done for the sake of journaling, in a reality, it is a career.

I mean no disrespect whatsoever to those who blog about their personal lives as parents, as professionals, as people with busy lives. These people share their experiences, and some of them even get paid for it. I read blogs like this on a daily basis, and have many good friends that blog about themselves and their families and have attracted a large following. But, there’s a much bigger world of blogging, and it’s time that people know it!

While there are situations where I blog as myself, about myself and my personal experiences, that’s not really what my business is all about. Professional bloggers do more than just write casual editorials or recount what happened that day or week. We work strategically to establish blog content that will attract the target audience of a niche market. It’s about inadvertent advertising in a way that will actually engage people or stimulate thought. Unlike traditional advertising methods, blog content produced by a pro blogger really gives something back and that’s because it’s not directly about making a sale; it’s about giving people something interesting to read and letting things happen from there.  Coming up with blog content is like setting up a complete marketing campaign and it takes skill, experience and knowledge.

Reputation, integrity, credibility, and a great source of entertainment are a few things that a blog will help people remember about the businesses that feature them. Can people take the same away from a casual blog for which the writer is compensated for, but writes as themselves?  Sure they can. These bloggers can also use similar strategies like pro bloggers do to get people to read – but hiring a pro blogger gets you someone that can write about any topic area, any industry and do it in a way that drives traffic to the site. Since professional bloggers ghost write for business blogs, the spotlight is not on them or what their personal opinions and experiences are; it’s on the business and it’s that ability to deliver that end result that makes a difference.

So, to the Twitter user who indicated that blogging just happens – when it’s a career as a professional blogger, you can’t wait for it to happen; you make sure it does!

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